Sports Business Consultancy
We turn
sporting assets
into results.
Consultancy, technology, internationalisation and sports business solutions for clubs, federations, brands, public bodies and investors.
Sport creates passion. Few maximise it as a business.
Most sports organisations run on powerful assets, but some of them can end up underused. The value is there; what would be missing is the right structure to activate them.
Undervalued assets
Sponsorships, commercial inventory, digital assets, retail, e-commerce, licensing, stadium exploitation and rights performing below their real market potential.
Fragmented digital ecosystem
Own business data or fan data held by third parties, scattered, with no ownership and no measurable return per platform. There is no omnichannel view and no data to support business decisions.
Growth without structure
Internationalisation and retail expansion tackled in bursts or based on history, with no up-to-date roadmap or expert guidance.
Investment without sector insight
Capital decisions made without specialist due diligence in the business of sport.
End-to-end sports business, in a single firm.
Our services cover every business dimension of a modern sports organisation. From building the product to strategy and execution, under a single focus: business orientation and measurable results.
Strategy
Diagnosis, asset restructuring and revenue maximisation for clubs and properties.
Technology
Data platforms, digital ecosystems and real ownership of the fan relationship. Reporting and dashboards aimed at international investors.
Commercial
Covering every revenue area of a sports property: sponsorship, commercial, retail, ticketing, digital, media, venue, tour and museum, academies and internationalisation, backed by 20+ years of global relationships.
Every vertical of the sports business.
Each one works standalone or integrated. The scope adapts to the challenge; the standard of execution does not.
Consultancy
Strategic consultancy that guides sports properties and their owners through their transformation, revenue maximisation, control and governance under Spanish regulation.
↑ Revenue through restructured assetsTech & Digital
Comprehensive digital ecosystem: fan data platforms, BI - business intelligence, AI, websites, apps, TV on demand, retail, F&B, e-commerce and intelligence in content generation.
↑ Data ownership and ROI per platformCommercial
Asset restructuring, inventory management and partner activation.
↑ Sponsorship value and partner retentionPhysical & online retail
Market entry and growth for sports brands in Iberia: wholesale, sell-in planning, EDI integrations, buying and omnichannel sales, across owned and external channels. With five years running Castore's wholesale business in Iberia.
↑ Revenue across owned and external channelsPublic bodies & institutions
Strategic advisory for governments and bodies that use sport as a catalyst for economic development and social impact.
↑ Return on public investment in sportInvestors & owners
Advisory and support for investment funds and international owners entering the sports sector.
↑ Asset value and return on investmentWhat you will get.
Each one is measured by its impact on the bottom line. We do not sell activity: we deliver economic return and revenue growth.
Restructured assets that create sustainable new revenue lines.
Real ownership of the fan relationship and measurable ROI per platform.
Higher partner value and better renewal and retention rates.
Combined growth across owned and external channels, physical and digital.
Tangible return on public and social investment in sport.
Sporting asset revaluation and higher returns for investors.
Trusted by the industry.
A team with 20 years working alongside some of the world's leading multinationals, sports properties and institutions.
Built for those who lead the business of sport.
We work with organisations that see sport as a strategic asset and want a partner able to execute globally.
01 Clubs & properties
Entities looking to maximise revenue and revalue their sporting assets.
02 Federations & leagues
Organisations seeking to professionalise their commercial and digital model.
03 Brands & sponsors
Companies activating their sports investment with measurable goals.
04 Public bodies
Governments and institutions using sport as an economic and social driver.
05 Investors & funds
International capital entering the sector and needing expert due diligence.
06 Foreign owners
Owners who need strategic support in new markets.
Transform your sports business.
Tell us your problem or challenge. We will map the most direct path from where you are to where you want to be. Transparently, with integrity and honesty, from the first minute to the last.
hi@altrianglobalsports.com