Sports retail and wholesale in Spain
Altrian Global Sports opens and runs the Spanish market for international sports brands: wholesale distribution network, sell-in planning, EDI integrations, omnichannel sales, local e-commerce, logistics and brand protection. This is the vertical through which we ran Castore's wholesale business in Spain and Portugal for five years (2021-2026).
A sports brand entering Spain without a local structure takes eighteen to twenty-four months to open the accounts that matter, and the calendar is unforgiving: sell-in appointments run in September and orders are confirmed in October. A brand that is not in front of the clubs and the country's main buyers by mid-October does not ship until the following season. We bring the network, the technology, the calendar and the operation already built.
Who does this service serve?
- International sports brands
- Clubs and properties with a retail business
- Manufacturers seeking distribution in Spain
- Licence holders
What it includes
Spanish market entry strategy
Entry model, price structure and positioning by channel.
Club sponsorship search and negotiation
Identifying the club or sports property, negotiating preliminary terms, ongoing support, business figures and a business plan for the brand.
Wholesale distribution network
Account management across department stores, football specialists, pure-play e-commerce and independents.
Range planning and buying
Range planning, forecasting and order tracking through the season.
E-commerce and marketplaces
Owned store and marketplace presence, with price governance across the digital channel.
Logistics and fulfilment
Cross-docking and drop-shipping across Spain, Portugal and Italy.
Physical retail
Owned store and shop-in-shop strategy, plus point-of-sale technology.
Brand protection
Detection and enforcement against counterfeits in Spain, with established working relationships with the Spanish National Police and the courts.
Revenue across owned and external channels
Five years running a British brand's wholesale business in Spain and Portugal, across a network of eighteen wholesale accounts including, among others, El Corte Inglés, Fútbol Emotion, Sprinter, Tradeinn and Forum Sport.