How Altrian works
An Altrian Global Sports engagement runs through four phases: diagnosis, design, execution and handover. The first can end in a no, and fairly often does. The last exists because the objective is for the client to be able to continue without Altrian.
The four phases
Diagnosis
Understanding the problem before proposing anything. Every team is interviewed. Existing internal processes and data are reviewed, the people running each area are interviewed, and the findings are tested against how the market actually works.
→ Indicative duration: 2 to 4 weeksDesign
Turning the diagnosis into a plan with owners, dates and indicators. This is where what will be measured, and how, is fixed — before starting, so that comparison is possible afterwards.
→ Indicative duration: 2 to 3 weeksExecution
Depending on the competencies agreed, that means opening and managing channel accounts, leading a platform implementation, negotiating a sponsorship agreement, or holding an executive position on a temporary basis. Altrian Global Sports takes direct responsibility for what has been committed, with agreed regular reporting. Done with integrity, honesty, professionalism and transparency.
→ Indicative duration: engagement-dependentHandover
Leaving the work in the client's hands: documented processes, relationships introduced, contacts transferred. An engagement that only works while Altrian is inside has not ended well. Handover is planned from the design phase, not when the end approaches.
→ Indicative duration: 4 to 6 weeksWhat does each side contribute?
What Altrian brings
Knowledge of the Spanish market, direct relationships with channel buyers and sports properties, execution capacity, and a named lead throughout the engagement.
What it needs from the client
Access to the real data, a counterpart with decision-making authority, and availability for follow-up meetings. Transparency, integrity and honesty.
What is agreed in writing
Scope, timelines, indicators, reporting format and commercial terms.
How is progress reported?
On a rhythm set at the start, with the same indicators throughout. Changing the indicator halfway is the most common way to make a project look like it is going well.
Executive reporting
A report against the agreed indicators. Transparency and honesty about the situation as it is.
Early warning
If something is not going to be met, it is communicated when it becomes known and not in the next report.
What Altrian does not do
No guarantees on outcomes that depend on third parties
On its own outcomes, yes. What is committed is the process, the effort and the access; not a third party's decision.
No legal or tax advice
Altrian Global Sports identifies when a decision has legal or tax implications and recommends checking it with the property's own specialist advisers or others of high standing in the industry. It does not replace them: they are complementary.
No simultaneous work with competing brands
Not usually within the same category and the same market. The scope of exclusivity is defined in the contract where it is required.
No publishing of client information
Absolute confidentiality. The relationship is named where it is already public or where the client has authorised it in writing.
Published: · Updated: